human health

animal welfare

food security + justice

become a founder

+ impact leader. 

we do the impact and market research

we design high-profit, high-impact startups

you own and build one with our support

how it works. 

We work with our institutional partners, research collaborators, advisors, and deep network of leaders in the alternative protein industry to uncover the most important present and emergent gaps in the market.

We then identify highly promising commercial opportunities to fill these gaps in the form of profitable startups designed to enable the collective industry to achieve better outcomes for humans, animals and climate. 

In the meantime, we recruit exceptionally talented people (like you?) to found these companies, match optimal cofounding teams, provide pre-seed funding and help our teams start their journey on the right footing.

Much more on the process here.

what we provide. 

  • Deeply researched, tested and iterated company designs

  • Cofounder matching + relationship coaching

  • $300k in pre-seed investment at up to $4M market cap

  • 6 month programme:

    • Entrepreneurs- and Scientists-in-Residence supporting you daily

    • Matched with industry leading mentors and advisors

    • Access to leading design, developer, UX/UI, product, brand, etc. talent

    • Executive coaching

    • Startup + industry curriculum ​delivered by industry leaders

    • Relationships with our network of industry leaders

  • Lifetime support:

    • Access to network, events, research, etc. through the lifetime of your company

    • Support in subsequent fundraising rounds

    • Personal platform building (we want all our founders to become global thought leaders talking about how to change the world on the biggest stages and in the top media)

Preferred cofounder role

Selecting founders on rolling basis with strong advantage to early applicants.

Following your submission, we'll reach out with next steps before long.

Thanks for your submission. We'll be in touch soon.

 apply now.