human health

animal welfare

food security + justice

become a founder

+ impact leader. 

we do the impact and market research

we design high-profit, high-impact startups

you own and build one with our support

how it works. 

We work with our institutional partners, research collaborators, advisors, and deep network of leaders in the alternative protein industry to uncover the most important gaps in the market.


We then identify highly promising commercial opportunities to fill these gaps in the form of profitable startups designed to enable the collective industry to achieve better outcomes for humans, animals and climate. 

In the meantime, we recruit exceptionally talented people to found these companies, match optimal cofounding teams, provide seed funding from the industry's top VCs and help founders both build their MVP and gain acceptance into the world's top incubators.

Much more on the process here.

what we provide. 

  • Deeply researched, tested and iterated company designs

  • Cofounder matching + relationship coaching

  • $150,000 in pre-seed investment at $1-3M valuation

  • 4 month cohort:

    • Entrepreneur-in-Residence supporting you daily

    • Matched with industry leading mentors and advisors

    • Access to leading design, developer, UX/UI, product, brand, etc. talent

    • Executive coaching

    • Startup + industry curriculum ​delivered by industry leaders

    • Relationships with our network of industry leaders

    • Support in placing your company in world's top incubators

  • Lifetime support:

    • Access to network, events, research, etc. through the lifetime of your company

    • Follow-on funding + support in subsequent fundraising rounds

    • Personal platform building (we want all our founders to become global thought leaders talking about how to change the world on the biggest stages and in the top media)

Preferred cofounder role

Selecting founders on rolling basis with strong advantage to early applicants.

Following your submission, we'll reach out with next steps before long.

 apply now.