become a founder

+ impact leader. 


human health

animal welfare

food security + justice

we design high-growth, high-impact startups

we recruit and match exceptional founding teams

you build and lead a rocketship with our support

how it works. 

Counterfactual is a venture studio that works with institutional partners, research collaborators, and a deep network of leaders in the alternative protein industry to uncover the most important gaps in the market.


We design high-impact, high-growth startups to fill these gaps and drive the industry towards better outcomes for humans, animals, and climate.

Join our Future Founder pool for the opportunity to be matched with a co-founder and bring one of our validated company designs to life with pre-seed funding, extensive incubation support, and lifetime access to our network.


You can read more about Counterfactual here.

what we provide. 

  • Deeply researched, tested and iterated company designs

  • Cofounder matching + relationship coaching

  • $300k in pre-seed investment at up to $4M market cap

  • 6 month programme:

    • Entrepreneurs- and Scientists-in-Residence supporting you daily

    • Matched with industry leading mentors and advisors

    • Access to leading design, developer, UX/UI, product, brand, etc. talent

    • Executive coaching

    • Startup + industry curriculum ​delivered by industry leaders

    • Relationships with our network of industry leaders

  • Lifetime support:

    • Access to network, events, research, etc. through the lifetime of your company

    • Support in subsequent fundraising rounds

    • Personal platform building (we want all our founders to become global thought leaders talking about how to change the world on the biggest stages and in the top media)

Preferred cofounder role

Selecting founders on rolling basis with strong advantage to early applicants.

Following your submission, we'll reach out with next steps before long.

Thanks for your submission. We'll be in touch soon.

 apply now.